We are thrilled that Innovate UK, the UK’s innovation agency, sees the potential in The Artery that we see. We have been successful in our application for Innovate UK Creative Catalyst funding. This support will allow us to develop the next phase of The Artery, creating a sustainable community-focused business.
The Artery is a simple idea. It encourages the business, creative and cultural sectors to work together and to learn from and with each other as equals.
In the last year we’ve supported amazing young creatives in rural areas to develop their business skills. We’ve used peer support models and creative techniques to teach business skills. The Artery Peer2Peer support model works.
The Innovate UK Creative Catalyst funding will allow us to explore the next stage of The Artery. Our research shows that businesses only work with creatives in a limited way. Now we can work with big businesses and creatives to:
- Position creativity as a business discipline
- Unlock the potential of cross sector working.
The award funds proof of concept activity: creative commissions, supported by cross sector Peer2Peer support programmes. The aim is to bring about a shift in working practices to benefit creatives, businesses and the communities in which they operate.
If you are interested in finding out more, please get in touch.