We’ve got some really exciting news…

We are thrilled that Innovate UK, the UK’s innovation agency, sees the potential in The Artery that we see. We have been successful in our application for Innovate UK Creative Catalyst funding. This support will allow us to develop the next phase of The Artery, creating a sustainable community-focused business.

The Artery is a simple idea. It encourages the business, creative and cultural sectors to work together and to learn from and with each other as equals.

In the last year we’ve supported amazing young creatives in rural areas to develop their business skills. We’ve used peer support models and creative techniques to teach business skills. The Artery Peer2Peer support model works.

The Innovate UK Creative Catalyst funding will allow us to explore the next stage of The Artery. Our research shows that businesses only work with creatives in a limited way. Now we can work with big businesses and creatives to:

  • Position creativity as a business discipline
  • Unlock the potential of cross sector working.

The award funds proof of concept activity: creative commissions, supported by cross sector Peer2Peer support programmes. The aim is to bring about a shift in working practices to benefit creatives, businesses and the communities in which they operate.

If you are interested in finding out more, please get in touch.

Share this post


More from the blog

Karen Merrifield talking at the SIGN conference

The Future is Northern, but can it be rural too?

We were delighted to be invited to present at the Screen Industries Growth Network (SIGN) conference, the Future is Northern on 22nd March 2023. The conference explored the concept of The Future being Northern, but we wanted to make sure that the voices of young creatives from rural backgrounds were included in the debate too.


The Artery case study – Ruth Garrett, Kittiwake Productions

I can’t quite remember how I came across The Artery. I think I was searching for support in the local area and saw the sessions running in Craven in Jan 2023. Having the zoom session with Karen was really helpful before joining in with any events and made me very confident in the Artery and