York City Council is supporting local businesses in an inspired way. Businesses can apply for a voucher to use with other local businesses. So we are using our voucher to help get the word out about our latest innovation, The Artery. The Artery supports creative businesses to be more confident with business skills, businesses to be more creative and cultural organisations to recognise their business skills so they become more resilient.

Innovate Educate Ltd works to support learning in quite large organisations so we tend to share their stories rather than our own. This scheme is allowing us to get our stories out there. Esme Mai, a brilliant photographer, has provided great shots of our team and our work. Rebecca Mason has helped with our social media presence.

Innovate Educate Ltd is a micro business and we have a great network of freelancers who help us, so we decided to have a team shoot. The shoot was excellent. It felt like Esme was part of the team. But it was more than just a photoshoot. it was a chance to catch up, talk about upcoming projects get and to smile.

And York City Council’s enlightened scheme means that Esme now knows four small businesses in the city who will use her services again and we’ve all recommended her other businesses.

We now build photoshoots into our wider programme for The Artery. It’s fun, creative, supports businesses and provides an opportunity to collaborate. Thank you York City Council!

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