Unleash your creativity.

Innovate Educate Ltd supports businesses, heritage and cultural organisations to engage audiences creatively.

The Artery supports the business, creative and cultural sectors to think differently. It supports them to work to their strengths, share, collaborate and trade with each other as equals.

The Artery 

  • Positions creativity as a business discipline
  • Provides bespoke business support relevant to, and in the language of, creative businesses, particularly young creatives
  • Opens up new audiences, markets and engagement models across the three sectors to support local communities.


Insight and practical advice for those working in heritage or engagement.

The essential ingredients

Working with young people, we have created some tips for those wishing to engage young people with their collections.

Guidance for session leaders

Rather than providing a set of do’s and don’ts, this toolkit starts with young people’s advice for learning teams and session leaders.